Spotify will soon raise its prices in the US. The music streaming service had earlier increased the price of its premium subscription in the US in June 2024.
Spotify had announced a price increase for its premium plans. a few months agoin South Asia, the Middle East, Africa, Europe, Latin America and many markets in the Asia-Pacific region. The price varies from region to region, for example, in Europe it increased from €10.99 to €11.99.
About why prices are rising financial Times (via 9to5Mac) reports that Spotify and Apple are under pressure from major record labels to raise their subscription prices. Record labels are unhappy that prices have not increased with inflation, and they are also “concerned” that Spotify’s prices are lower than Netflix. This is a strange reason to raise the price, it almost seems like a poor excuse. The report mentions that Spotify plans to raise its prices in the US during the first quarter of 2026.
For reference, here are the monthly prices of the major music streaming services. This may surprise you. Apple Music, Amazon Music Unlimited, YouTube Music Premium, Pandora Premium, and Tidal all cost $10.99 per month. Deezer Premium is the only streaming service that costs $11.99, with one exception, Spotify, of course.
Spotify’s Premium plan currently costs $11.99 in the US, so any increase in price would immediately establish Spotify as the most expensive music streaming service. And this may affect the prices of the rest of the market.
Earlier this year, rumors alleged that Spotify wanted to introduce advertising into its premium plans, but the company denied this. The company finally launched the much-awaited lossless music streaming in September 2025, but kept the price of the premium plan unchanged.
Spotify acquired music discovery service WhoSampled last week, and will use its massive database to power its SongDNA feature.
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